Keeping hold of the real power in the name game

In recent months fashion entrepreneur Karen Millen was told she could not use her own name in business. In another situation, Specsavers were given the green light to trademark the word should’ve on the grounds that it had become eponymously linked to the retailer through their long-standing marketing slogan. The two outcomes throw the spotlight on the increasing complexity faced by companies looking to build and retain brand identity. Karen Millen lost the latest round in her court battle against the current owners of the fashion chain she founded with her ex-husband.…

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